Sep 3, 2015
There are many issues confronting accountancy businesses in
Australia at present, including:
• “Digital disruption”
• The introduction of Standard Business Reporting
(SBR) by the ATO
• Competition from accountancy firms that have
commenced outsourcing work to overseas countries
• Ongoing effect of technology development in the
cloud
• General competition from other accountants who
have already started a journey towards offering a wider range of
services
The diversification challenge for accountants is not as daunting as
what it might have first appeared. Why?
Accountants are lucky. For many years, their small/medium
enterprise clients have been asking for additional financial
services from someone.
The challenge accountants have is are you going to be able to
provide your clients with the services the small/medium enterprise
market is claiming it require? If you don’t, you’re literally
pushing out good clients who will seek these non-compliance
services from other professional service providers.
Where do you start?
I believe you should identify the services you could provide to
your clients that will suit your clientele. You can use the
SME Needs’ Analysis to assist you in this examination.
• To what industries do your clients belong?
• What specialities could you develop to suit
those industries?
• Have you asked your clients what they
require?
This could be an interesting challenge.
Why not have some conversations with your clients over the next
couple of weeks, to understand the services they would like to
receive from you in the future?
Peter Towers
MANAGING DIRECTOR
ESS BIZTOOLS PTY LTD
+61 7 4724 1118 | 1800 232 088
peter@essbiztools.com.au
www.essbiztools.com.au | www.essbizgrants.com.au