Jul 22, 2015
I’ve conducted many surveys of small/medium enterprise operators
on what they want to obtain from their business operations.
When I’ve discussed with them what they think about their
accountants, a common response has been: “I want my accountant to
know more about my business than just the Profit & Loss
account.”
What do they mean by this statement?
I believe they mean that they expect their accountants to
understand the physical conditions in which their business
operates. They want their accountants to understand something
about the industry in which they operate, the changes that are
occurring, the external forces affecting their business operations
and the real concerns that are going on within that industry.
There’s an opportunity for an accountant to become a “champion” of
a particular industry by undertaking some reading and doing some
internet research more knowledge and a better understanding of the
operations of a client’s industry. In other words, become a
Chief Financial Officer (CFO) of a small business by being very
much involved in what’s happening within that client’s
industry.
Peter Towers
MANAGING DIRECTOR
ESS BIZTOOLS PTY LTD
+61 7 4724 1118 | 1800 232 088
peter@essbiztools.com.au
www.essbiztools.com.au | www.essbizgrants.com.au